Focused
$12,000 – $18,000
- Up to 12 pages
- 4 unique templates
- Conversion architecture
- Full schema & CRM
- 6–8 weeks
What changes
Same craft. Different definition of done.
A website project is judged on
- Whether stakeholders like the design
- Launching on the agreed date
- Page count and feature list
- How it compares visually
- Being modern and professional
Conversion infrastructure is judged on
- Qualified enquiries against a baseline
- Every form traced into the CRM
- Source data surviving to closed deal
- Core Web Vitals and machine readability
- Whether your team can publish alone
Scope & cost
Three sizes.
Standard
$18,000 – $28,000
- Up to 25 pages
- 7 unique templates
- Insights system
- Multiple conversion paths
- 8–10 weeks
Extended
$28,000 – $40,000
- 25+ pages
- Custom components
- Content migration
- Tools & calculators
- 10–12 weeks
50% deposit · 25% at design sign-off · 25% at launch